About

25+ years connecting organizations, building partnerships and leading transformation.

Madrid-based, working internationally. A senior strategic advisor whose practice combines strategy, technology and international perspective in a single advisory relationship.

Inigo Arenillas is a strategic advisor with more than 25 years of international experience across business development, digital transformation, artificial intelligence and strategic partnerships. His work spans Europe, LATAM, Africa and the Middle East, supporting organizations through complex transitions and cross-border growth.

The practice was built at the intersection of international cooperation, executive advisory and operational delivery — leading partnerships, building institutional relationships and turning ambition into structured execution. Artificial intelligence is one of the modern capabilities at the core of the firm, but the foundation has always been strategy, trust and the ability to connect organizations across borders.

Engagements are senior-led end to end. Clients work directly with the advisor — from diagnosis through delivery and handover — without a junior layer learning on their project.

Areas of experience
International cooperation
Cross-border programmes and institutional relationships
Business development
Market entry, partnerships and representation
Digital transformation
Business architecture, automation, operational excellence
Artificial intelligence
AI strategy, knowledge systems, agents and decision support
Strategic partnerships
Long-term alliances across sectors and geographies
Strategic advisory
Executive support and organizational transformation
How the practice is organized

A personal advisory firm — not an agency.

IArenillas Advisory is the personal advisory practice of Inigo Arenillas. The firm takes on a small number of engagements at any time so each one receives senior attention, honest scoping and direct accountability.

Strategy and execution are deliberately combined. Recommendations are delivered with the people, tools and partnerships needed to act on them — so the advisory relationship results in real decisions, real partnerships and real systems running in production.

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