About

25+ years turning ideas into executable systems.

Madrid-based, working internationally. AI implementation grounded in two decades of operational reality, not framework theory.

25+ years in international project management, strategic partnerships, operations and digital transformation. Experience leading complex initiatives across multiple sectors and geographies, coordinating stakeholders and turning ideas into executable systems.

That background is the unfair advantage. I know where time is lost, where decisions stall, and where AI genuinely moves the needle versus where it's a distraction. The systems I design reflect that — pragmatic, observable, owned by the people who use them.

Based in Madrid, working internationally with organizations across Europe and LATAM. Engagements are senior-led end to end — no junior team learning on your project.

Background
International
Project management across Europe and LATAM
Cross-functional
Strategic partnerships and stakeholder coordination
Operations
Process design and digital transformation
Execution-led
Focus on delivery, ownership and measurable change
Why this background matters

Operational depth is what separates AI that ships from AI that stalls.

Most AI projects don't fail on the model. They fail on the operational layer around it: unclear ownership, undefined success criteria, brittle integrations, no handover plan.

Two decades of running cross-border projects, partnerships and transformations means I've spent more time inside operating models than inside model documentation. That's the layer where AI either becomes a working system or quietly fades away.

Let's talk about your workflow.

Start a project